Consumer Litigation Requires Experienced Attorneys
The Firm’s Consumer Litigation practice draws on our experience in defending companies in consumer claims, in individual cases as well as class actions. Litigating consumer claims is not for the uninitiated. It requires experience dealing with the statutes and claims that consumers typically make, experience dealing with the plaintiffs’ attorneys who bring these claims, and experience analyzing and identifying the key issues that lead to a resolution. We have that experience: we defend clients in unfair competition, false advertising, unfair and deceptive practices, and related consumer claims.
We are at Home in California and Illinois, Two Epicenters for Consumer Litigation
The Firm has offices in California and Illinois, which means we are at home in two of the epicenters of consumer litigation. California and Illinois are unique jurisdictions for consumer litigation because of their expansive, and complex, consumer protection statutes, and active plaintiffs’ attorneys. If you do business in either state, and if you have never been sued in a consumer claim in California or Illinois, chances are you will be. When that time comes, you need counsel who know the terrain, and are at home in the courtroom. That is where we come in.
We Litigate With Our Clients’ Interests in Mind
Based on our experience litigating consumer claims, we evaluate each matter early, to assist with our clients’ investigations, to prevent additional exposure, and to determine whether an early resolution is appropriate. We identify the cases where an early resolution is the right approach, and we bring the matter to a conclusion swiftly and efficiently.
Where early resolution is not appropriate, or not possible in a reasonable range, we litigate. We assist our clients in identifying, gathering, and evaluating the necessary internal investigation materials without unduly burdening them. We use targeted discovery to define and dissect claims. We use dispositive motions to dispose of claims, including motions to dismiss, motions for judgment on the pleadings, and motions for summary judgment. We oppose class certification in class actions, based on our development of the evidence through discovery.
We don’t just litigate for the sake of litigating. At each stage of each matter, we evaluate our strategy and our tactics critically, with our clients’ perspectives in mind, and we link our strategy to our clients’ objectives and to client value. Our clients have interests in resolving disputes efficiently, in reducing exposure to liability risk, and in reducing litigation distractions to business teams. Our clients also have interests in discouraging chronic meritless litigation and in defending their lawful practices. We define our litigation strategy, keeping all of our clients’ interests in mind, and we continually measure our performance, and revise our strategy as those interests change.